Crypto Prophecies
Crypto Game
Feb 2021 - Dec 2021
Cosmico is an educational mobile game designed for kids, that uses AI to foster growth and eliminate learning gaps.
{ Challenge }
Discovery
Cosmico needed a brand and website that appealed to children, parents, and teachers alike. Something that would not only look intriguing and fun to play, but it would also create trust and be perceived as a serious solution for improving academic results.
Generate sign-ups
Convert the traffic from social media ads to new sign-ups for the game.
brand perception
Position the brand as a serious player in the ed-tech space and get partnerships.
{ approach }
Strategy
Competitive analysis
Through a brief competitive analysis, we assessed the common practices and areas of focus of our competitors. We discovered that while we possessed many core features similar to our competition, there remained significant potential for enhancing the design and storytelling.
interviews
Conducting contextual interviews with children after they user-tested the game, we found qualitative data that could supplement the information we already had in order to create a user persona.
Branding Workshiop
Following the interviews, a brand strategy workshop was organised with key stakeholders to create team alignment and a clear direction of what the brand should look, act and sound.
{ approach }
Design
After the workshop was done it was time to implement the vision and direction of the company into a visual brand identity that can be used across multiple customer touchpoints like social media, the website, the game, and so on.
game immersion
To submerge the visitors in the mysterious spacey atmosphere of Cosmico, I used as many assets from the game as possible and complement them using a dark blue spacey background with a fun colour palette and typography.
The 3d workflow
The 3D characters from the game have been imported into Blender to be retextured and animated. Then optimised and brought in After Effects to be exported as Lottie animations and uploaded them to the website.
{ Challenge }
Results
Since the rebranding, the company experienced month-over-month growth of 100% and received a 97% preference rate among parents surveyed regarding their desired educational app for their children.
MoM Growth
Parents Preference
Partners Schools
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