Crypto Prophecies
Crypto Game
Feb 2021 - Dec 2021
Crypto Prophecies is a fast-paced crypto price prediction game, where players can earn, crypto by foreseeing the market trends and betting against their opponent.
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Discovery
The company needed a website to generate sign-ups and increase the popularity of its crypto token, which players can use to buy powerful items in the game, wager in PVP matches, or exchange for real money.
Generating sign-ups
Generating sign-ups by explaining the game concept to first-time visitors and creating excitement to join the captivating world of The Crypto Prophecies.
Crypto price
Crypto Token priceIncrease the demand for the token by explaining the complex underlying blockchain technology and guiding the users through the token-buying process.
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Strategy
Industry research
The NFT hyped seemed to achieve new heights each day so it was important to launch the website as soon as possible and take advantage of the trend. For this reason, we created a simple landing page which was gradually developed and updated as new game features became available.
Stakeholder interviews
Running interviews with the stakeholders helped to identify the unique key features of the game as well as clearly understand the complex blockchain technology which will have to be clearly communicated to the website visitors in order for them to join the game.
sitemap
Following the interviews with the stakeholders, a sitemap with the content requirements has been created and regularly updated throughout the process to get a good understanding of the information architecture of the website and agree on the direction of each iteration.
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Design
Once the research has been done and we had a clear idea of what we needed to include in each page we started creating the copy and wireframes for the website.
An interactive tutorial
Given the unique concept of the game, it was essential to provide potential players with a comprehensive understanding of the gameplay and mechanics before investing money in it.
To that end, we created an interactive tutorial that offers a hands-on preview of the game interface, allowing visitors to both familiarise themselves with the game and learn about its underlying mechanics in a seamless and engaging manner.
Telling a story
An immersive and captivating storyline is a hallmark of a truly great game. To enhance the player's engagement with the game world, we have made available an in-depth exploration of the lore and narrative of Crypto Prophecies.
NFTs overview
The avatars and magic items used in the game provide additional benefits and come in the form of NFTs. As there are multiple tiers, classes, and effects for each of those NFTs, we created a separate page to explain them all and create excitement for getting them.
about the Tokens
The TCP token lies at the heart of the gaming experience. So explaining the uses cases, and acquisition process was crucial for the game's success, as it underpins the entire gaming ecosystem. In order to do that we created a separate page on the website to guide the user through the buying journey and explain the importance of the token.
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Results
The concerted efforts of the project team have resulted in a remarkable 10-fold increase in token and market capitalisation.
Furthermore, the company has successfully attracted a over 45 new investors and partners, further enhancing its position in the market and solidifying its reputation as a foremost player in the industry.
Increase in Crypto Price
New Investors and Partners
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